grow the market...

This has been a fun read. If you love reading blogs then you will love this book. This is a collection of blogs that Seth Godin has posted over the years and it is one of those books where you read a few sections then have to think about it. Last night I read on post where Seth talks about growing your company. He said to grow there are 2 paths. You can take customers from your competitors or you can grow/expand the market. The first is really hard and always leads to waste of time and energy. The second is faster and makes the greater impact. It ensures healthy sustainable growth. As a guy to works in a church environment it made me ask what path most churches choose to take when growing. At GCC we have grown from people who never went to church and had no faith background, who left church a long time ago, and some who have been disillusioned from their current church. Reaching people who have left another church can never be the primary goal. Growing the market, or reaching those who are far away from Christ must always be the goal for our church or any church. This passion to reach those away from Jesus must be primary and we have to allow the people who gather with us each week to embrace this vision. For us to grow the market means to ask God to help us see where he wants us to go next and then move on it.

Jesus said...
What do you think? If a man has a hundred sheep and one of them has gone astray, does he not leave the ninety-nine on the mountains and go in search of the one that went astray?
(Matthew 18:12)

For the Son of Man came to seek and to save the lost.
(Luke 19:10)